3月27日，据Campaign Brief Asia报道，Wunderman Thompson亚太区首席创意官兼亚太创意委员会主席劳双恩先生正式宣布退休。

1988年，劳双恩进入奥美开始职业生涯，奥美中国香港的创意总监邓志祥（CC Tang），在这里为钻石公司戴比尔斯，翻译创作出了，让众多人耳熟能详的中文广告语「钻石恒久远，一颗永流传。」成为钻石广告界一个难以超越的经典。

1996年，劳双恩决定北上，离开香港的广告乐土，前往汤逊上海分部，带领团队为耐克做出的第一套「中国造（Made in China）」广告。

2012年，他也成为首位担任戛纳广告节户外广告类评委主席的华人。2013年成为智威汤逊亚太创意委员会主席，2019年被任命为伟门智威亚太区主席。

从业三十多年来，劳双恩为中国广告业创造了多个第一：赢得首个克利奥金奖；2011年，劳双恩带领创意团队凭借为新秀丽旅行箱制作的平面广告《天堂与地狱》，捧回中国大陆首座戛纳国际创意节全场大奖。

2021年，劳双恩获得金瞳奖传奇贡献奖。

劳双恩在公开信函中表示：当我结束这段激动人心的36年旅程后，我怀着深深的感激之情回顾了我这些年来的创造力、成长和友情。我想起了毛泽东的一句至理名言：“世界是你们的，也是我们的，但归根到底是你们的。”对于现在高举火炬的无畏、热情的灵魂，我致以最诚挚的祝福。

另附劳双恩先生英文信原文：

LETTER FOR CAMPAIGN BRIEF ASIA BY MA YAN

When I moved on from being a secondary school teacher and applied to become a Chinese Copywriter decades ago, I wrote application letters to the creative leaders of the 4As agencies in Hong Kong. I think it is only appropriate for me to write another letter when I am saying goodbye to the industry:

Dear readers,

I am letting you know that I am retiring from this exciting business. I have enjoyed it all the way, and I feel today, it might be too exciting for a veteran who has spent more than 36 years in the industry, and among those, 28 of them in one company (although the name of the company has changed a few times). It’s time to pass the baton on as I see a group of energetic, hungry, and inspirational creative leaders charging forward to make their mark on the world.

It has been a wonderful journey, starting and ending in Hong Kong, with great cities in between. I am truly grateful that Shanghai, China, gave me the opportunity to work in such a gigantic and unexplored market some 28 years ago. I thought I was going to see China, but instead it ended up bringing me to see the world. Speaking of this experience, I must express my utmost gratitude to my mentor, Jimmy Lam. It’s he who selflessly shared what he had, and he who also inspired a generation of Chinese creatives with his LongYin Review and LongXi Chinese Award. Later, he even called upon Asian creatives to make their voices heard in the regional and global arena with Khun Vinit. Without a pioneer like him, the Chinese and wider Asian creative scenes would be very different.

I guess that’s why we keep hearing the saying: "Agency is a people’s business." Yes, it’s a cliché, but it’s so true. I leave this industry hoping we remember this very important fact. While it’s great to be inspired by the Human-Inspired artificial intelligence (AI) and new trends, let’s not forget the people around us. How can we put the next generation in the center of our business so that everyone can benefit from the value of exchanging, sharing and caring?

Last year, I was part of a Cantonese production of the musical "Godspell". Now in 2024, we are working on a new musical project, "Into the Woods". How will it look when you are "in the woods"? Well, it’s worth exploring. Time is limited and precious, so I will now focus on what I enjoyed most about this job when I started my journey: To observe, to learn and to continue writing what is interesting and meaningful.

I am reminded of the wise words of Mao Zedong, "The world is yours, as well as ours, but on final analysis, it’s yours." I am cheering for the passionate and fearless new generation; you will take this industry in a more exciting direction and towards a brighter place.

I have loved every part of this adventurous journey, and I am honored to have gained so many unforgettable companions throughout. Without you, life would be very bland.

Blessings,

Ma Yan