On April 25th, the expert salon of the 8th China Brand Marketing Kirin Awards 2024 Launching Ceremony was held at Hong Kong to meet with industry elites. With a gathering to discuss brands and explore trends, the China Brand Marketing China Brand Marketing Kirin Awards shone in Hong Kong for the first time.

This salon event received special support from Wenshan, and the awards’old friends witnessed the new aspect of the award in person. And a group of corporate leaders have made their first acquaintance with award, adding new vitality and strength to the event.

The China Brand Marketing Kirin Awards’Launch Expert Salon is an event specially designed to promote and exchange the award in the early stage, which has received a lot of praise and support. This time in Hong Kong, the friendly dialogue between diverse cultures has greatly benefited the award.

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Awards' debut in HongKong,

singing new brand voices

In the last century, the prosperity of Hong Kong's economy led to the synchronous development of the advertising industry. A large number of multinational 4A companies have set up offices in Hong Kong, taking the opportunity to cultivate a group of excellent local advertising talents. The well-known industry leaders such as Lin Junming, Zhu Jiading, and Deng Zhixiang are a microcosm of the prosperity of Hong Kong's advertising industry.

The superior geographical location has enabled Hong Kong advertising talents to produce a large number of innovative brand cases under the influence of local and international multiculturalism, and also have been recognized by multiple awards on international stages such as the Cannes International Advertising Festival and the London International Advertising Festival.

Entering Hong Kong, the China Brand Marketing Kirin Awards has taken an important step in expanding international perspectives. Through Hong Kong's external window, the China Brand Marketing Kirin Awards is deeply inspired by the absorption of new creative thinking and brand resources.

At the salon, Bill Tang , the founder&CEO of ADTODAY and the founder of China Brand Marketing Award, delivered a speech as the opening guest. He mentioned that this visit to Hong Kong is an important opportunity to absorb nutrients. Through communication and dialogue with colleagues in the Hong Kong community, the award can learn different perspectives and creative thinking, drive the award to new heights, and the China Brand Marketing Award will also gain new growth.

Bill Tang，the founder&CEO of ADTODAY and the founder of China Brand Marketing Award

Facing the new and old friends present, the award will uphold the original intention of brand creativity, and work hand in hand with everyone, leverage the platform's voice, and maximize the dissemination of more creative ideas. This time, by integrating the voice of Hong Kong and building a bridge for dialogue, the effect of the award has been further expanded.

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Creating prosperity together

and helping awards break new ground

As the award enters its eighth year, it is also continuously expanding its scope, accommodating creative works from different regions and even countries to compete on the platform. The salon event also brought in many high-quality works from Hong Kong to participate in the application, further enhancing the radiation of the awards. In addition, this year's awards have also undergone certain adjustments in category settings, adding popular topic groups such as short drama marketing, cultural and tourism marketing, overseas marketing, online audiovisual and integrated media, and celebrity marketing on the basis of using traditional categories in the past, to closely grasp trends and guide market thinking.

At the event, ADTODAY’s marketing manager Catherine, representing the direction of the award organizers, gave a detailed introduction to the history and specific details of the award to the participating guests. In the review and outlook, this event will write a new chapter of the award.

Catherine，ADTODAY’s marketing manager

For the awards, the on-site guests expressed their suggestions and ideas. In the future, the awards will also actively invest in adjustments and upgrades, enhancing the professionalism and value of the awards from multiple dimensions such as content and form, leading the awards to become an important benchmark platform in the industry.

The Chairman of Hong Kong Multimedia Design Association（right）

At the same time, the award has invited on-site guests to present certificates for the final review. We look forward to everyone incorporating Hong Kong's creativity and brand voice into this year's awards, revitalizing the new vitality of the awards.

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Dialogue of ideas,

igniting a feast of topics

This salon is not only an award promotion, but also a collision of ideas, using cutting-edge topics to stimulate industry thinking, and using the most authentic cases to write about the brand's prospects.

At the salon, Danny Hsu, the Hong Kong Operations Director of Huawei's Terminal Cloud Services Department, and  Zhu Qi, partner of Fuge Technology, respectively delivered keynote speeches, sharing the two main themes of "Petal Ads Empowers Brand Marketing" and "2024‘Al X Marketing’ New Playing Method", which greatly benefited the on-site guests.

Danny Hsu，Director Hong Kong Cloud Service Business Growth Dept

During Danny Hsu‘s sharing, he mentioned that the devices equipped with HarmonyOS ecosystem has reached 800 million  to date. Introducing Petal Ads as a comprehensive ad delivery platform driven by the HarmonyOS ecosystem, Hsu emphasized its ability to streamline advertising through a wide range of capabilities, including audience targeting, ad delivery, asset generation, and data-driven insights.

Additionally, Mr. Hsu emphasized Petal Ads' role in supporting brand innovation by offering diverse marketing formats such as various ad formats, IP marketing, and offline flagship store salons. These capabilities provide brands with more opportunities for effective communication and engagement with their target audiences.

Zhu Qi,  partner of Fuge Technology

In the discussion about AI, Zhu Qi believes that in the face of the rapid development of AI today, people need to actively invest in the use of AI to bring new vitality to marketing. From creative technology, automation, media data to customer service, AI will further disrupt the entire marketing industry. He pointed out that AI will not replace people, but people who understand AI will. By understanding market events, exploring industry trends, understanding platform competitor strategies, and considering internal organizational data, AI will create infinite possibilities.

In Summary

The trip to Hong Kong has come to an end, but the light belonging to the awards still shines. With the participation of local creative people and brands in Hong Kong, the China Brand Marketing Kirin Awards is moving towards a different journey, and the exclusive Hong Kong gathering place for the award is officially located. The voice of creativity continues to burst out.

At present, the application for the 8th China Brand Marketing Kirin Awards is still in progress. If you love creativity and brand, we look forward to making your achievements visible to more people. Let's meet awards together and welcome beauty together.

Contact email：karina_ke@adtchina.cn